CES 2025: AI, ML and XR emerge as important SDV enablers

Insights
Technology Trends

CES 2025 exhibits are just the tip of the AI and XR iceberg and what these technologies can bring to mobility. The event underscored how critical it has become for automotive companies to integrate these technologies into the car-buying journey, to better meet the expectations of young technology-savvy car buyers and maintain a competitive edge in the market.

CES 2025 underscored that AI is no longer a catchy phrase but a new normal across industries. Technology conversations around the world continue to shift away from asking what AI can do, to asking how it’s solving industry-specific challenges, and automotive has been a big beneficiary.

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