CES 2023: Sony Honda Mobility launches new brand ‘Afeela,’ unveils a prototype

Software-Defined Vehicles

Sony Honda Mobility plans to develop a production model based on the prototype electric sedan unveiled at the CES 2023; pre-orders are expected to begin in first half 2025

Sony Honda Mobility Inc. (SHM) has announced a new brand named ‘Afeela’ on 4 January 2023 at the ongoing CES 2023 in Las Vegas, Nevada, USA. SHM said that Afeela represents ‘feel’, which is central to offering an immersive experience to the occupants.

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