Market scope for automotive branded audio
While Bose and Harman continue to dominate the market, the growth of the EV ecosystem could see the emergence of newer players
Similar with most interior features in a vehicle, audio systems have been significantly upgraded in the last decade. A high-quality sound system has always been a key criterion while purchasing a vehicle and with advancement of infotainment systems, and the growth of voice assistant solutions, demand has only strengthened.
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