Seat massage systems expected to remain a niche comfort feature

D- and E-segment vehicles along with higher trims of C-segment vehicles are driving the demand for seat massage function in key markets of Greater China, Europe, and North America

Today, a number of ways are available to relieve the strain for drivers and provide comfort driving for long distances. To achieve enhanced seat comfort, one of the ways is via massage seats, however, seat massage systems continue to be a niche comfort feature and a vital contributor to the overall premium image of a vehicle.