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Global demand for in-car VPAs set to double to 130 million units by 2025

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Technology Trends

Third-party virtual personal assistant (VPA) is forecast to continue dominating the overall fitments even though embedded and OEM-sourced VPAs will see an increase in use over the next six years

As modern cars become more like smartphones on wheels, several connectivity features once available in smartphones are making their way into cars. The virtual personal assistant (VPA) is one such feature that is becoming hugely popular in new cars. VPAs allow drivers and passengers to initiate phone calls, send text messages, access navigation information, and control in-car features by simply using voice commands. Thanks to the use of artificial intelligence (AI) and natural language understanding, more advanced VPAs these days can learn from drivers’ habits and routines, remember their settings and preferences, and communicate naturally almost like human.

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