What is driving ADAS fitment in vehicles?

Technology Trends

IHS Markit has defined a detailed forecast structure and methodology that identifies and quantifies drivers of the ADAS, automated, and autonomous market. This summary addresses several important components of this methodology that underpins the model-level Autonomy Forecasts.

Automakers are increasingly equipping vehicles with advanced driver assistance systems (ADAS) to deliver higher safety and driving comfort. ADAS warn drivers of potential dangers and intervenes in a timely manner if the driver fails to act promptly to either prevent or reduce the impact of a crash. Adaptive cruise control (ACC), autonomous emergency braking (AEB), forward collision warning system (FCW), lane departure warning system (LDW), lane keep assist system (LKAS), blind spot information system (BLIS), cross traffic alert system (CTA), traffic sign recognition system (TSR), automatic high beam (AHB) system, driver monitoring system (DMS), front park assist system, rear park assist system, surround view park assistant system, rearview mirror camera system, night vision system and semi- and fully automated park assist (APS) system are all ADAS. Some of these applications help automakers achieve low-level autonomous driving (Level 1-2).

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