Heated steering wheels to become more prevalent in mass-market vehicles

AutotechInsight Analysis Monthly

C-segment vehicles poised to register highest growth in heated steering wheel demand

Automobiles are no longer seen as luxuries, and passenger cabin comfort is no different. Car buyers all over the globe are ready to spend an increasing proportion of their income on vehicles, which is leading to greater acceptance of features that were once relegated only to luxury and high-end cars.

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