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Interior comfort and luxury gaining traction in the pick-up truck segment

Analysis
New Products

Apart from offering rugged credentials on the exteriors, OEMs are taking a complete opposite approach when it comes to the cabin of modern-day pickup trucks

When one thinks of a luxurious cabin, the first body-types which spring to mind to be a natural fit are limousines or the high-end premium sedans. For that matter, thriving on the tremendous popularity gained in recent times, SUVs too can now be associated with luxury inside the cabin. However, one body-type which has for a while maintained a significant distance from the term ‘luxury’ and has been perceived as just the opposite due to its design and functionality, is now getting into the “expensive” scheme of things and is well received from consumers too. This new entrant in the elite club is the pick-up truck segment. Mostly already popular in the North American region, thanks to the tremendous load bearing capacity and their multi-utility approach, pick-up trucks are gaining more traction when it comes to light vehicle body-types. For instance, for North America alone, around 21% of the entire light vehicles produced in 2018 comprised pick-up trucks. Going by this upward trend, we can expect these trucks to ‘pick-up’ pace in the long term and even outperform sedans as the second most produced body-type in the region after SUVs.

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