Ford equips new Focus with ‘Wrong Way Alert’ technology

New Products

Automaker will offer new safety feature on new Focus in Austria, Germany and Switzerland

Ford has introduced ‘Wrong Way Alert’ technology in the all-new Focus for European market, the automaker said in a press release on 6 August. The technology is based on Ford’s Traffic Sign Recognition technology, that relies on GPS information from the onboard navigation system to identify the car location and a forward-facing camera to detect important signs such as speed limits and display them on the vehicle’s touchscreen or head-up display. In the event a driver passes two ‘no-entry’ signs on either side of a service road of a motorway, Wrong Way Alert sounds a warning sound and displays a red ‘no-entry’ symbol and a text message to ‘check driving direction’.

Thank you for visiting IHS Automotive AutoTechInsight.

*A subscription to News & Analysis includes four IHS Markit-selected sector-specific analytical pieces per month. Access to all analytic pieces across all domains comes with a subscription to All Services. Please click here to subscribe.

For a free daily listing of headlines with limited access please sign up here.

To get access to the AutoTechInsight full suite of services, please contact a sales representative by clicking here.

Already a subscriber? Please log in here

preload preload preload preload preload