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Ford equips new Focus with ‘Wrong Way Alert’ technology

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Automaker will offer new safety feature on new Focus in Austria, Germany and Switzerland

Ford has introduced ‘Wrong Way Alert’ technology in the all-new Focus for European market, the automaker said in a press release on 6 August. The technology is based on Ford’s Traffic Sign Recognition technology, that relies on GPS information from the onboard navigation system to identify the car location and a forward-facing camera to detect important signs such as speed limits and display them on the vehicle’s touchscreen or head-up display. In the event a driver passes two ‘no-entry’ signs on either side of a service road of a motorway, Wrong Way Alert sounds a warning sound and displays a red ‘no-entry’ symbol and a text message to ‘check driving direction’.

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