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Increasing focus on rear-row comfort

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Corporate developments

There seems to be a shift in the occupant-comfort-strategy which has led to the exploration of new ways of enhancing rear-row comfort across multiple vehicle segments

The automotive industry of late has been largely influenced by the term ‘Autonomous,’ which a decade ago was seen mainly as industry-jargon. With stringent efforts being put together to bring higher-levels of autonomy to life, vehicular architecture at a component level has sent the designers back to the drawing board to cater to the revised definition of mobility. Interiors in particular are set for a complete overhaul while occupant comfort and experience within the cabin are being steered in new directions. So far, focus towards occupant comfort for interior designers has been majorly directed towards the front row seats, keeping the driver and co-passenger in mind, and, in some cases, rear row as well considering the top-end luxury limousines. However, at present, there seems to be a shift in the occupant-comfort-strategy from the interior designers which has led to the exploration of new ways of enhancing rear-row comfort across multiple vehicle segments. Until the time full-autonomous vehicles come into play diminishing the concept of front or rear row seats – with 360⁰ flexibility across all seating positions – we can look at those factors currently driving demand for rear-row comfort.

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