The Power of Branding within Premium Audio
Branded audio still represents a huge opportunity for automakers and suppliers.
In 2017, roughly 14% of vehicles were equipped with a branded audio system, presenting an opportunity for expansion within the automotive space. But the real questions that must be asked are questions like, “what specific audio features are consumers interested in”, “where does branded audio stand when consumers must make a choice between so many different features”, and “what brands have the most impact when it comes to consumers deciding to purchase a vehicle”? These are questions that the IHS Markit consumer surveys answers.