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MediaTek will work with Nvidia to deliver automotive solutions that surpass the industry’s growing needs and demands

In a press release announcement May 29, MediaTek said that it has partnered with Nvidia to deliver a complete range of in-vehicle AI cabin solutions for the next generation of software-defined vehicles. The collaboration combines the strength of each company’s automotive portfolios to deliver the most compelling solutions for state-of-the-art connected cars.

MediaTek will develop automotive system-on-chips (SoCs) integrating a new Nvidia graphics processing unit (GPU) chiplet with Nvidia AI and graphics IP. Chiplets are connected by an ultrafast and coherent chiplet interconnect technology.

MediaTek’s smart cabin solutions will run Nvidia DRIVE OS, DRIVE IX, CUDA and TensorRT software technologies — delivering a full range of AI cabin and cockpit functions with cutting-edge graphics, AI, safety and security features.

Significance: MediaTek will work with Nvidia to deliver automotive solutions that surpass the industry’s growing needs and demands while posing a significant market opportunity for the companies. According to Gartner, the total addressable market for infotainment and instrument cluster SoCs used within vehicles will reach $12 billion in 2023.

“[Nvidia] is a world-renowned pioneer and industry leader in AI and computing. With this partnership, our collaborative vision is to provide a global one-stop shop for the automotive industry, designing the next generation of intelligent, always-connected vehicles,” said Rick Tsai, vice chairman and CEO of MediaTek. “Through this special collaboration with [Nvidia], we will together be able to offer a truly unique platform for the compute intensive, software-defined vehicle of the future.”

“AI and accelerated computing are fueling the transformation of the entire auto industry,” said Jensen Huang, founder and CEO of Nvidia. “The combination of MediaTek’s industry-leading SoC and [Nvidia’s] GPU and AI software technologies will enable new user experiences, enhanced safety and new connected services for all vehicle segments, from luxury to mainstream.”

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