The time for denial is over. There are still suppliers of parts related to internal combustion engines that are steadfast in their belief that the looming (and eventual) shift away from ICE toward any number of battery-electric propulsion formats is just a passing fad. In their view, scores of OEMs, suppliers, dealers and infrastructure partners have it completely wrong. They believe that the billions in investment earmarked in virtually every major global market to build a new ecosystem are capital that is misallocated and that years of strategic industry moves and government regulations to position both nations and organizations for success in a battery-electric vehicle (BEV) future are in haste.