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    Emerging HMI technologies
    This report aims to identify and access various emerging human-machine interface (HMI) systems and technologies. A qualitative and quantitative analysis for each emerging technology will be provided to establish—a supplier-OEM landscape, the forecast start of production and subsequent volumes throughout the forecast horizon, and the viability of the technology. In light of the emerging nature of the technologies covered in this report, the forecast horizon has been extended to highlight eig...
    Acoustics and sound technologies - The third dimension of UX
    The in-car audio and acoustic experience will likely be a key differentiator in the increasingly connected, electrified, and autonomous vehicles of today and the future. Sound management technologies are rapidly evolving as automakers look to add that X factor in their vehicles while enhancing the overall passenger experience. Consumers today see their vehicles as an extension of their home and personality, and the nuances of that “perfect” audio system are being fully exploited by OEMs w...
    Head-up display—driving the new-age car cockpit
    This report provides a detailed understanding of automotive head-up display (HUD) technologies, their types, an in-depth global and regional demand outlook, and insight into the supply chain and core market drivers. Additionally, the report also highlights consumer preferences toward HUDs. HUD is a projection technology or a virtual transparent display of information that does not require users to look away from their usual viewpoints. Critical driving-related information, such as speed, safe...
    Automotive chip shortage: the new normal?
    As part of the 2022 New Year's Briefing, IHS Markit has compiled a presentation around analysis of its latest automotive semiconductor demand and capacity forecast.
    Automotive Show Report - CES 2022
    CES 2022 was held in Las Vegas, Nevada, United States from January 5-7, with around 400,000 visitors, 744 exhibitors, and 936 speakers.
    Virtual personal assistant (VPA)—unleashing the power of voice in the car
    This report seeks to provide insights on today’s automotive virtual personal assistant (VPA) market and the major trends that are likely to impact it over the next five years as it proliferates from consumer electronics to smart homes and over to connected vehicles. The report not only presents a detailed analysis of the many automotive VPA technologies available today but also reviews some of the key feature offerings. Additionally, this report will also analyze how developments in the ...
    Imagining the ‘Apple Car’
    While Apple is yet to confirm or deny exploring vehicle development under the codename Project Titan, also referred as Chromium, a vast array of automotive stakeholders and commentators have been inquisitive of what may materialize from the so-called ‘Apple Car.’ Due to the secrecy around Apple’s car venture, a lot remains unknown or unconfirmed about the project from the manufacturing location(s), potential partners, and projected volume. This research note ...
    Automotive Show Report - IAA Mobility
    IAA Mobility 2021 took place in Munich, Germany, from September 7-12.
    Keyless and digital vehicle access control systems
    This report attempts to provide a comprehensive analysis of a rapidly evolving vehicle access technologies domain as it undergoes a digital shift from physical keys to keyless solutions based on various wireless communication protocols, and eventually to virtual keys. The report seeks to inform the reader about the technological trends that are underway in the area of digital vehicle access and how the various stakeholders (automakers, component suppliers, and consumers) are placed. It also d...
    Automotive Show Report - Shanghai
    The Auto Shanghai 2021 was the 19th International Automobile Industry Exhibition and took place at the National Exhibition and Convention Center Shanghai in China from 19-28 April 2021.
    Dashboard display market and technology trends
    This report provides a broad understanding of the primary displays in the vehicle dashboard—center stack display (CSD), instrument cluster display, and a more recent phenomenon, multi-display modules. It also delves on the demand outlook for such display systems, their main suppliers and users, and the main market drivers at a global and regional level. The report combines historical information from various research teams across IHS Markit and offers a holistic view of the primary in-vehic...
    Camera and display mirrors
    This edition report will provide a crucial update about the emerging market for mirror replacements in the automotive industry, looking at two distinct applications in the rear view and the side view. Each technology is assessed from the camera and the display perspectives, including separate market forecasts for both. This report serves not only to forecast these new market opportunities, but also as a viability assessment of these solutions, an in-depth review of the current regulato...
    Automotive Show Report - CES 2021
    This report highlights high-level themes represented at the show and summarizes announcement details by company with key insights for how the technologies presented impact automotive and technology strategies and industries.
    Instrument Cluster Display Systems Market and Technology Trends Report
    This report provides a basic understanding of instrument cluster display (ICD) systems for cars, an in-depth demand outlook, and an overview of the main players. Additionally, the report covers core market drivers and the effect of COVID-19 on the instrument cluster market. All research in this report is based on the IHS Markit sales forecast for ICDs, which in turn is converted to the IHS Markit production forecast. IHS Markit production forecast is based on the global light vehicle production...
    Cockpit Domain Controller Report
    Historically vehicles have had a flat electrical/electronic (E/E) architecture with electronics control units (ECUs) responsible for different functions, which typically lead to a large number of ECUs per car. Some vehicles might have as many as 60 to 100, or even more, distinct ECUs. As the number of features increases this drives up hardware and software cost, complicates operations, increases engineering complexity, slows down time-to-market availability, and makes the vehicle heavier with ea...
    Automotive User Interfaces Report
    In recent years we have seen growing emphasis placed on the role of automotive user interfaces by OEMs, in part they represent a major opportunity to differentiate.  The market for automotive user interfaces (UIs) is well positioned for growth in sales and revenue, as well as new technological innovations. The industry was once composed of nothing more than buttons and knobs. It now includes speech recognition, touch-screen displays, liquid crystal displays (LCDs), light-emi...
    OEM-Level Display Systems Report
    Automotive user interface (UI) definitions This report includes many technology categories that—at times—can vary in their definition within an industry. In the interest of clarity, the following table and the next two slides contain all the relevant technology categories analyzed in this report, as well as an accompanying description and definition. Research methodology Forecast method The December 2019 revision of the IHS Markit model-level component forecas...
    Spring Automotive Client Briefing - Europe - Presentations
    These presentations were given at the 2020 IHS Markit Spring Automotive Client Briefing - Europe (webinar) on  EV Charging Infrastructure and Connected Car.
    Automotive Show Report - CES 2020
    This report highlights high-level themes represented at the show and summarizes announcement details by company with key insights for how the technologies presented impact automotive and technology strategies and industries.
    Automotive Show Report - Los Angeles
    The Los Angeles (LA) Auto Show is an annual car show held at the Los Angeles Convention Center in late November or early December.
    Automotive Show Report - Tokyo
    The theme of the 2019 Tokyo Motor Show was “Open Future” focusing on cutting edge futuristic technologies including future mobility, flying cars, next-generation personalized mobility, autonomous driving, connected vehicles, and new energy-based vehicles.
    Fall Automotive Client Briefing - Detroit - Presentations
    These presentations were given at the 2019 IHS Markit Fall Automotive Client Briefing in Detroit, Michigan.
    The Evolution of User Experience and In-Vehicle Displays - SID Vehicles Displays and Interfaces - Presentation
    This presentation was given at the SID Vehicles Displays and Interfaces 2019 in Livonia, MI (USA) by Kyle Davis.
    Automotive Show Report - Frankfurt
    The 2019 International Motor Show (IAA) took place at Frankfurt Am Main from 10–22 September 2019.
    Center Stack Display Systems Market and Technology Trends Report
    This report provides a basic understanding of center-stack display (CSD) technology for cars as well as an in-depth demand outlook for such display systems, main players, and main market drivers at a global and regional level. This report combines historical information from various research teams throughout the organization and offers a complete view of the automotive CSD marketplace. The report is not focused on making company profiles of leading CSD companies. Some company data are in...
    Automotive Show Report - New York
    The 2019 New York International Auto Show (NYIAS) took place at Jacob Javits Convention Center in New York, the US from 19–28 April 2019.
    Evolution in Cockpit Electronics - New York Auto Show - Presentation
    This presentation was given at the 2019 New York Auto Show by Brian Rhodes, and includes TCU bandwidth trends, V2X forecast, headunits and displays, and ECU consolidation trends.
    Automotive Show Report - Geneva
    The 2019 Geneva show was majorly focused around future trends for the automotive industry and conceptual technologies—electrification of vehicles and connected mobility, driverless vehicles, packages of digital services, and transportation services.
    Automotive Spring Conference Series - Presentations
    These presentations were given at the 2019 IHS Markit Automotive Spring Conference in Detroit, Michigan by Dr. Egil Juliussen, Jeremy Carlson, Brian Rhodes and Kyle Davis.
    Automotive Show Report - NAIAS
    The 2019 North American International Auto Show (NAIAS) took place at Cobo Center in Detroit, Michigan, United States from 12-27 January 2019.
    Automotive Show Report - CES
    The annual CES continues to host the world’s automotive innovators to highlight the most cutting-edge technologies the industry can offer.
    CES 2019: OESA Annual Briefing on Automotive Technology - Presentation
    This presentation was given at the 2019 CES OESA Annual Briefing on Automotive Technology by Dr. Egil Juliussen, Jeremy Carlson, Colin Bird-Martinez, Brian Rhodes and Mark Boyadjis.
    Automotive Show Report - Los Angeles
    The Los Angeles (LA) Auto Show is an annual car show held at the Los Angeles Convention Center in late November or early December.
    Usability Review - GM Marketplace Platform
    In early December 2017, General Motors (GM) announced the rollout of GM Marketplace, a platform to make reservations, order a coffee, or get a deal on an oil change—right from the headunit. Since the announcement, around 2 million 4G LTE—enabled Buick, Cadillac, Chevrolet, and GMC vehicles have received Marketplace by way of an over-the-air (OTA) update. GM claims that by 2019, over 4 million vehicles would be Marketplace-enabled. IHS Markit recently tested this feature on two vehicles, the ...
    Usability Review - 2017 Cadillac CTS V-Series
    The CTS-V brings much of the luxury technology feature set from the existing Cadillac lineup to its interior, starting with the display systems. The 8-inch center stack display (CSD) includes the revamped Cadillac CUE infotainment platform with navigation, along with Apple CarPlay and Android Auto capabilities. Also included as standard are the 12.3-inch fully digital instrument cluster display (ICD) and a windscreen heads-up display (HUD). Bose surround sound, automatic parking assist, wireless...
    Usability Review - 2018 Toyota C-HR XLE
    The 2018 C-HR is Toyota’s all-new model entry to the increasingly competitive subcompact sport utility vehicle (SUV) segment. As is to be expected with Toyota, the C-HR comes equipped with a solid list of safety features—all standard—including collision alert, lane departure warning, pedestrian detection, and adaptive cruise control. The model tested was the XLE trim, which came in at a manufacturer’s suggested retail price of just over USD23,000. Even with the impressive set of safet...
    Mobility as a Service
    The shared use of vehicles has been available for decades, but ubiquitous connectivity has carried these business models into the 21st century under the label of mobility services. Perceived in the past as expensive or inconvenient, smartphones and cloud platforms now enable flexible, alternative use of cars as a product and are establishing mobility as a service and transforming personal mobility and the automotive, transportation, and technology industries. This report will analyze the curr...
    Usability Review - 2017 Peugeot 3008 Allure
    Recently, IHS Markit had the opportunity to evaluate the 2017 Peugeot 3008 Allure, which included one of the brand’s first examples of the new Peugeot “iCockpit” interior. Underneath the pure simplicity of the system’s human-machine interface is an interesting and obviously French take on the future of in-vehicle experience. First impressions are colored by dancing graphics on the 12.3-inch full-digital instrument cluster display and what Peugeot calls the “Multi-Sensory Ambience”...
    Usability Review - 2018 Audi Q5 quattro S tronic with Virtual Cockpit
    The 2018 model year brought on a long-awaited refresh to the Audi Q5, the first major change to the model since its initial introduction to the market. Given the marked improvements that have been made to the MMI platform on a fairly consistent basis, these refreshes are certainly impactful in the HMI and infotainment space. This refresh also brought the luxury SUV a new suite of safety/driver assist features and some improvements in the more traditional vehicle performance areas. Add-on...
    Camera and Display Mirrors Report
    This report dives into the emerging market for mirror replacements in automotive, looking at two distinct applications in the rearview and side view. Each of these technologies are assessed from both the camera and display perspectives, including separate market forecasts for both. This report serves not only to forecast these new market opportunities, but also as a viability assessment to these solutions, an in-depth review of the current regulatory environment surrounding mirror repl...
    Usability Review - 2017 Alfa Romeo Giulia Quadrifoglio
    Despite the 4C and 8C coming before it, the 2017 Giulia – for most Americans – signals the return of the Alfa Romeo brand to the US market, and WOW…what a comeback. We were lucky enough to schedule a 2017 Giulia Quadrifoglio, which is Alfa Romeo’s response to the BMW M3, Audi S4, and Mercedes-Benz C63 AMG. Even with the rather boring Vesuvio Gray Metallic paint job, there was more color and soul to this little Alfa Romeo sedan than nearly anything else we have driven. The Giulia comes...
    Usability Review - 2017 Renault Talisman Grandtour
    The 2017 Renault Talisman Grandtour is one of the first vehicles from Renault to deploy the new R-Link 2 platform, complete with a refreshingly clean interior with simple interfaces and lots of pixels. It is also one of the few vehicles (and by extension infotainment platforms) that uses a portrait-mode center stack display. This implementation requires a shift in GUI approach, but usually allows automakers a bit more freedom in designing their on-screen experience. For this usability evaluat...
    Usability review: 2017 Genesis G80 Ultimate package
    The 2017 Genesis G80 stands out in offering a luxury feature set at a nonluxury price point, an appealing approach across the Genesis lineup. Competing with the likes of Mercedes-Benz, Audi, and BMW in this space is no small task, but there is conquest to be had for a sleek sedan with a refined interior topping out under USD60,000. Standard in the G80 from a technology perspective are three years of Genesis Connected Services, lane keep assist, lane departure warning, smart cruise c...
    Usability Review - 2017 Nissan Titan Platinum Reserve
    The 2017 Nissan Titan represents the first time the full-size pickup has been redesigned since it was launched in 2003, giving it a much-needed breath of life.  The Titan starts at a manufacturer's suggested retail price of USD34,780, climbing to over USD52,000 with the top trim Platinum Reserve, which was the model tested. As far as technologies are concerned, the Platinum Reserve comes with NissanConnect with navigation and app compatibility on a 7-inch touch-enabled center stack displ...
    Usability Review - 2016 Toyota Prius Four Touring
    The Toyota Prius is still the best-selling dedicated hybrid vehicle in the world today. For 2016, the Prius gets a complete redesign both inside and out, and in many ways, it is the most polarizing look the popular hybrid has had over all four generations of its existence. The 2016 Toyota Prius starts at USD24,200, but our Prius Four Touring came in at USD31,827 after a couple of accessory options. In terms of technologies, the Prius Four Touring is well-equipped without seemin...
    Usability Review - 2016 Buick Cascada Premium 1SP
    The all-new 2016 Buick Cascada enters a sporty convertible into the brand’s lineup, which has undergone massive improvements over the last couple of years in both product offering and sales. While the nameplate is new to Buick, it has been around since 2013 within General Motors (GM) under the Opel brand throughout Europe. In early 2016, the Cascada hit dealerships in the United States for the first time. The vehicle tested was a Premium trim with a 7-inch center stack display, equipped with n...
    Usability Review – 2016 Honda Civic Coupe Touring
    The 2016 Honda Civic is the brand's new crown jewel, showcasing Honda’s ability to take a high-volume, economically friendly vehicle and give it high-end appeal and an engaging user experience. Our tester was a two-door coupe with the 1.5L turbocharged 4-cylinder engine and the Touring Trim level equipment package. The Civic Coupe starts at USD19,150, but the Touring level adds USD7,000, and buyers will get an incredible value, dollar for dollar. With the Touring edition, buyers get a ...
    Usability Review - 2017 Nissan Armada Platinum
    The newly redesigned 2017 Nissan Armada is a full-size SUV based on the Titan platform that boasts a bold exterior design with a refined interior feature set. The Armada starts at USD44,000, with the Platinum tier tested surpassing USD60,000 for the manufacturer's suggested retail price (MSRP). Included in the Armada Platinum from a technology perspective are dual 7-inch rear seat entertainment displays, an 8-inch color touchscreen center-stack display with Nissan Navigation and voice recognitio...
    Usability Review - 2016 Cadillac CT6 Premium Luxury
    The 2016 Cadillac CT6 is an all-new nameplate for the luxury automaker that first introduced it in 2015. IHS tested the CT6 Premium Luxury all-wheel drive (AWD), with optional driver assist package, Bose Panaray sound system, and active chassis package. The standard equipment in the CT6 is quite impressive, including the two more-than-10-inch displays, reconfigurable windscreen head-up display, and full rearview display mirror along with the familiar Cadillac CUE infotainment system. The to...
    Usability Review - 2016 Mazda 3 with SKYACTIV Technology
    The 2016 Mazda 3 is a sporty compact car with more standard tech features than ever before. IHS tested the 5-Door Grand Touring with the optional Technology Package including features such as lane departure warning, radar cruise control, and forward obstruction warning. What is notable in the Mazda 3 are the standard features, which include the 7-inch touchscreen, rearview camera, navigation, and a Bose centerpoint audio system. The total retail price for the model IHS tested was a very reasonab...
    Auto Tech Report - Emerging Automotive Display Systems and Technologies - 2016
    This report will focus on the qualitative assessment of various emerging automotive display systems and display technologies based on technology and market viability over the next ten years (from 2016 to 2025).
    Usability Review - 2016 Volvo XC90 T8 Inscription
    The 2016 Volvo XC90 is a crossover SUV on an all-new vehicle platform with all-new technology to support that. IHS tested the XC90 T8 Inscription, with optional Vision Package including a 360 degree surround view camera, Head-Up Display, and Convenience Package including Park Assist, Adaptive Cruise Control, Lane Keeping, and HomeLink. Standard features on the XC90 T8 Inscription include the 9.7-inch infrared touch Center Stack Display, 12.3-inch Instrument Cluster Display, HD Radio, and hands-f...
    Usability Review - 2016 Kia Optima SXL
    The 2016 Optima is Kia’s best-selling sedan, and in 2016 received both an update to its exterior edges as well as its interior technologies. The Optima’s starting price is $21,990, but for that price buyers are getting a fairly stripped out version which feels like nothing more than a standard midsize sedan. However, our tester was a SXL (or SX Limited) trim level, which retails for $35,790 (not including shipping) and comes so well-equipped that we could hardly discern it from an Acura, Inf...
    Auto Tech Report - HMI Trends - 2016
    ​This report focuses on the qualitative assessment of various established and some emerging automotive HMI (human-machine interface) technologies as well as gives insight into OEM strategies in HMI platform operation globally.
    Usability Review - 2016 Mitsubishi Outlander GT
    The 2016 Mitsubishi Outlander is the largest SUV in the brand’s US lineup. While it offers a 7 passenger configuration, the Outlander neither feels oversized nor overpriced. Our tester vehicle was an Outlander 3.0 GT with S-AWC and the GT Touring Package. The GT trim – starting at $30,995 – comes with many interior amenities like a 710-watt, 9-speaker Rockford Fosgate sound system, a 6.1-inch touch panel display audio system, HD Radio, FUSE Hands-free Link system with Bluetooth, 4.2-inch i...
    Usability Review - 2016 Mercedes-Benz S-Class
    The 2016 S-Class is the latest in Mercedes’ flagship model line. IHS tested the S550 Sedan, with optional packages including the Premium 1 Package, Head-Up Display, Surround View Camera, and Driver Assistance Package which include features such as active blind spot assist, active lane keeping assist, and active parking assist. Standard in the S-Class are features such as the COMAND System with navigation and rotary controller/touchpad, Bluetooth connectivity, and dual 12.3-inch displays for th...
    Usability Review - 2016 BMW 7 Series
    The 2016 7 Series is BMW’s showcase model for their updated HMI platform dubbed iDrive 5.0. IHS drove the 750i xDrive Sedan with the Driver Assistance Plus and Driver Assistance Plus II packages which include optional features such as the surround 3D view, parking assistant with active park distance control, and active cruise control with stop and go. Standard in this model are the 12.3-inch fully digital instrument cluster, the 10.25-inch center stack display with touch screen, a full color h...
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