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    Level 4 realities: Navigating the evolution amidst industry challenges
    The latest analysis from S&P Global Mobility examines the current state of SAE Level 4 technology in mobility. While the deployment of this technology in private vehicles is not expected soon, there are significant advancements in technology, regulatory support, and consumer interest. Established companies that have been testing Level 4 capabilities for over five years are preparing to announce plans for commercialization. These companies may experience low initial profitability but will need to...
    Report
    Emerging vehicle HMI technologies
    This report aims to identify and access various emerging human-machine interface (HMI) systems and technologies. A qualitative and quantitative analysis for each emerging technology will be provided to establish—a supplier-OEM landscape, the forecast start of production and subsequent volumes throughout the forecast horizon, and the viability of the technology.
    Report
    Lithium-ion battery price — Trends and forecast
    The ‘Lithium-ion battery price — Trends and forecast’ report aims to forecast the evolution of battery prices by analyzing the historical data while considering these factors that could impact the pricing to project how the Li-ion battery prices would move over the next decade.
    Tracker
    2024 HMI Consumer analysis - Which features are worth the money? Consumers weigh in on HMI tech
    The 2024 Human-Machine Interface (HMI) Consumer Survey asked nearly 8,000 participants around the world questions regarding: in-vehicle HMI and overall user experience, to understand feature preferences, as well as their willingness to pay. The desirability of in-vehicle features closely aligns with their actual experience. Results showed that touchscreens are the most experienced and desired features, likely due to their increasing popularity. Rearview camera display mirror emerged as the seco...
    Report
    2024 HMI consumer analysis - Digitizing the cockpit: consumer sentiment towards displays and other outputs
    The 2024 Human-Machine Interface (HMI) Consumer Survey asked nearly 8,000 participants around the world questions regarding: in-vehicle HMI and overall user experience, feature preferences, willingness to pay for these features. Survey results showed that most respondents believed that a central touchscreen should be offered as standard. Like last year, a large central stack display paired with an instrument cluster display was the least preferred interior design. However, the instrument cluste...
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    2024 HMI consumer analysis - Speech or touch: how consumers prefer to interact with in-vehicle technology
    The 2024 Human-Machine Interface (HMI) Consumer Survey asked nearly 8,000 participants around the world questions regarding: in-vehicle HMI and overall user experience, to understand feature preferences, as well as their willingness to pay. Results showed that most respondents believe that touchscreens enhance the driving experience, with nearly 50% of global respondents expressing a preference for a combination of touchscreens with buttons or knobs. When it comes to smartphone integration, res...
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    2024 Electrification consumer analysis - Overcoming range anxiety: Consumers weigh in on acceptable EV charging time and range
    The 2024 S&P Global Electrification Consumer Survey asked nearly 8,000 global participants questions regarding electric vehicles and hybrid vehicles to understand consumer sentiment around: EV/hybrid buying decisions, charging preferences and willingness to pay, general interest in the respective technologies For the fourth consecutive year, results reflect that consumers are willing to wait 30 minutes to an hour for a charging session and accept a minimum vehicle range that is less than that o...
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    2024 Electrification consumer analysis - When will the charging infrastructure be ready for consumers?
    The 2024 S&P Global Electrification Consumer Survey asked nearly 8,000 global participants questions regarding electric vehicles and hybrid vehicles to understand consumer sentiment around: EV/hybrid buying decisions, Charging preferences and willingness to pay, as well as general interest in the respective technologies. Results showed some consistency with 2023 results, as despite the installation of an increasing number of chargers, consumers still perceive the charging infrastructure as insu...
    Report
    2024 Electrification consumer analysis - Electric vehicle ownership and intention
    The 2024 S&P Global Electrification Consumer Survey asked nearly 8,000 global participants questions regarding electric vehicles and hybrid vehicles to understand consumer sentiment around: EV/hybrid buying decisions, charging preferences and willingness to pay, general interest in the respective technologies The 2024 results showed that the openness to purchasing an EV has decreased slightly compared with the previous year. However, openness to purchasing a hybrid vehicle increased significant...
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    2024 Connected Car Consumer Survey - Connected services that consumers are willing to pay for
    The 2024 S&P Connected Car Consumer Survey asked nearly 8,000 global participants questions regarding connected-vehicle services to understand consumer sentiment toward: connected features and paid functional updates, feature preferences willingness to pay for these services and features Results showed that respondents were most satisfied with connected services related to navigation, infotainment and personalization while safety and security had the lowest ratings Consumers were least will...
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    2024 Connected Car Consumer Survey - Understanding the connected service funnel: Consumer activation, subscription and usage
    The 2024 S&P Connected Car Consumer Survey asked nearly 8,000 global participants questions regarding connected-vehicle services to understand consumer sentiment toward: Connected features and paid functional updates, feature preferences, willingness to pay for these services and features. Results showed that respondents most commonly subscribed to safety and security-related connected features and services over maintenance and navigation. A third of all respondents globally wished to subsc...
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    2024 ADAS & Autonomous Driving consumer analysis - When will consumers trust autonomous vehicles?
    The 2024 S&P Global Autonomous Driving Consumer Survey asked nearly 8,000 global participants questions regarding advanced driver assistance system (ADAS) features and automated driving technologies, to understand: consumers’ sentiments toward feature desirability, their willingness to pay; and their general interest in these technologies. Results showed respondents found Level 2 and 3 automated features currently on the market most desirable, but are typically less willing to pay extra, a...
    Report
    ADAS: From optional to essential technologies throughout the vehicle
    This report examines the evolution of advanced driver assistance system (ADAS) technologies and their impact on the automotive industry, broken down into 11 vehicle domains for better understanding.
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    2024 ADAS & Autonomous Driving consumer analysis - What ADAS features drive consumer spending?
    The 2024 S&P Global Autonomous Driving Consumer Survey asked nearly 8,000 global participants questions regarding advanced driver assistance systems (ADAS) features and autonomous driving technology to understand: consumers’ sentiments toward feature desirability, their willingness to pay, and their general interest in these technologies. Results showed some consistency from 2023 with respondents finding Level 0 and Level 1 ADAS features on the market most desirable, but are typically less...
    Report
    CES 2024 - Auto Show Report
    More than 135,000 visitors travelled to Las Vegas for CES 2024, including S&P Global Mobility analysts who have detailed all the key themes and showcases in this report.
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    2023 E-Mobility consumer analysis - Overcoming range anxiety: Consumers weigh in on acceptable EV charging time and range
    The 2023 E-Mobility Consumer Survey asked nearly 8,000 participants worldwide questions regarding electric and hybrid vehicles to understand consumer sentiment around EV/hybrid buying decisions, charging preferences, willingness to pay and general interest in the respective technologies. Results showed for the third year in a row that consumers were willing to wait 30 minutes to an hour for a charging session and accept a minimum vehicle range that was less than that of internal combustion vehic...
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    2023 E-Mobility consumer analysis - When will the charging infrastructure be ready for consumers?
    The 2023 E-Mobility Consumer Survey asked nearly 8,000 participants worldwide questions regarding electric and hybrid vehicles to understand consumer sentiment around EV/hybrid buying decisions, charging preferences and willingness to pay, and general interest in the respective technologies. Despite the installation of an increasing number of chargers, consumers still perceive the charging infrastructure as insufficient for their needs. This perception arises because the adoption rate of PEV veh...
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    2023 E-Mobility consumer analysis - Electric vehicle ownership and intention
    The 2023 E-Mobility Consumer Survey asked nearly 8,000 participants worldwide questions regarding electric vehicles (EVs) and hybrid vehicles to understand consumer sentiment around EV/hybrid buying decisions, charging preferences and willingness to pay, as well as general interest in the respective technologies. Openness to purchasing a hybrid vehicle or an EV has decreased slightly compared with the previous year, particularly for EVs. Tesla remains the most associated brand with EVs. High veh...
    Report
    2023 HMI consumer analysis - Which features are worth the money? Consumers weigh in on HMI tech
    The 2023 Human-Machine Interface (HMI) Consumer Survey asked nearly 8,000 participants around the world questions regarding in-vehicle HMI and overall user experience to understand feature preferences, as well as their willingness to pay. Results showed that touchscreens are the most experienced and desired features, likely due to their increasing popularity. The desirability of in-vehicle features closely aligns with their actual experience. However, the wireless charger and side camera mirror ...
    Report
    2023 HMI consumer analysis - Digitizing the cockpit: consumer sentiment towards displays and other outputs
    The 2023 Human-Machine Interface (HMI) Consumer Survey asked nearly 8,000 participants around the world questions regarding in-vehicle HMI and overall user experience to understand feature preferences, as well as their willingness to pay. Results showed that, like last year, the multi-display module remained the most preferable interior design among respondents. There was an increase compared with the previous year in respondents who have experienced a head-up display, and 65% of global responde...
    Report
    2023 HMI consumer analysis - Speech or touch: how consumers prefer to interact with in-vehicle technology
    The 2023 Human-Machine Interface (HMI) Consumer Survey asked nearly 8,000 participants around the world questions regarding in-vehicle HMI and overall user experience to understand feature preferences, as well as their willingness to pay. Results showed that most respondents believe that touchscreens enhance the driving experience, with 86% of global respondents expressing a preference for a combination of touchscreens with buttons or knobs. When it comes to smartphone integration, respondents p...
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    2023 Connected Car consumer analysis - Connected services that consumers are willing to pay for
    The 2023 Connected Car Consumer Survey asked almost 8,000 participants around the world questions regarding vehicle connected services to understand consumer sentiment toward connected features and paid functional updates, feature preferences, as well as their willingness to pay. Results showed respondents were most satisfied with connected services related to navigation, infotainment and personalization while safety and security had the lowest. Consumers were least willing to pay for infotainme...
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    2023 Connected Car Consumer Survey - Understanding the connected service funnel: Consumer activation, subscription and usage
    The 2023 Connected Car Consumer Survey asked almost 8,000 participants around the world questions regarding vehicle connected services to understand consumer sentiment toward connected features and paid functional updates, feature preferences, as well as their willingness to pay. Results showed respondents most commonly subscribed to safety and security-related connected features and services over maintenance and navigation. More than half had purchased paid functional updates, typically in safe...
    Report
    Auto Shanghai 2023 - Show Report
    This year marked the 20th anniversary show for Auto Shanghai. It was held on April 18-27, 2023 at the National Exhibition and Convention Center Shanghai. More than 1,400 vehicles were showcased including 300 new models. The Show was also the platform for around 100 global vehicle debuts and attracted 906,000 visitors.
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    2023 ADAS & Autonomous Driving consumer analysis - What ADAS features drive consumer spending?
    The 2023 Autonomous Driving Consumer Survey asked nearly 8,000 participants around the world questions regarding advanced driver assistance system (ADAS) features and automated or autonomous driving technology to understand consumer sentiment toward feature desirability, willingness to pay and general interest in the respective technologies. Results showed some consistency from 2022 with respondents finding Level 0 and Level 1 ADAS features currently on the market most desirable, but are typical...
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    2023 ADAS & Autonomous Driving consumer analysis - When will consumers trust autonomous vehicles?
    The 2023 Autonomous Driving Consumer Survey asked nearly 8,000 participants around the world questions regarding advanced driver assistance systems (ADAS features and automated/autonomous driving technology to understand consumer sentiment toward feature desirability, willingness to pay, and general interest in the respective technologies. Results showed respondents find Level 2 automated features currently on the market most desirable but are most willing to pay extra for the highest level of s...
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    2022 E-Mobility consumer analysis - When will the charging infrastructure be ready for consumers?
    The 2022 IHS Markit E-Mobility Consumer Survey asked nearly 8,000 participants around the world questions regarding electric and hybrid vehicles to understand consumer sentiment around electric/hybrid buying decisions, charging preferences, willingness to pay, and general interest in the respective technologies. Results showed most respondents believed that the existing charging infrastructure was insufficient for their charging needs, and the prospect of workplace charging was less impactful on...
    Report
    2022 E-Mobility consumer analysis - Overcoming range anxiety: Consumers weigh in on acceptable EV charging time and range
    The 2022 IHS Markit E-Mobility Consumer Survey asked nearly 8,000 participants around the world questions regarding electric and hybrid vehicles to understand consumer sentiment around electric/hybrid buying decisions, charging preferences and willingness to pay, and general interest in the respective technologies. Results showed respondents were willing to accept a minimum vehicle range for electric vehicles (EVs) that was less than standard internal combustion engine (ICE) vehicles. Globally, ...
    Report
    2022 E-Mobility consumer analysis - Electric vehicle ownership and intention
    The 2022 IHS Markit E-Mobility Consumer Survey asked nearly 8,000 participants worldwide questions regarding electric and hybrid vehicles to understand consumer sentiment around electric/hybrid buying decisions, charging preferences, and willingness to pay, and general interest in the respective technologies. Results showed a decrease in openness to purchasing an electric or hybrid vehicle among intenders. Results showed respondents found pricing and charging availability as key barriers to purc...
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    2022 Connected Car consumer analysis - Connected services that consumers are willing to pay for
    The 2022 IHS Markit Connected Car Consumer Survey asked almost 8,000 participants around the world questions regarding vehicle connected services to understand consumer sentiment toward connected features and paid functional updates, feature preferences, as well as their willingness to pay. Results showed respondents were most satisfied with connected services related to navigation and infotainment while safety and security had the lowest. Consumers were least willing to pay for infotainment ser...
    Report
    2022 Connected Car consumer analysis - Understanding the connected service funnel: consumer activation, subscription, and usage
    The 2022 IHS Markit Connected Car Consumer Survey asked almost 8,000 participants around the world questions regarding vehicle connected services to understand consumer sentiment toward connected features and paid functional updates, feature preferences, as well as their willingness to pay. Results showed respondents most commonly subscribed to maintenance-related connected features and services. More than half had purchased paid functional updates, typically in safety or navigation features. Ov...
    Report
    2022 ADAS & Autonomous Driving consumer analysis - When will consumers trust autonomous vehicles?
    The 2022 Autonomous Driving Consumer Survey asked nearly 8,000 participants around the world questions regarding advanced driver-assistance system (ADAS) features and automated/autonomous driving technology to understand consumer sentiment toward feature desirability, willingness to pay, and general interest in the respective technologies. Results showed respondents find Level 2 and Level 2+ automated features currently on the market most desirable but are most willing to pay extra for the highe...
    Report
    2022 ADAS & Autonomous Driving consumer analysis - What ADAS features drive consumer spending?
    The 2022 Autonomous Driving Consumer Survey asked nearly 8,000 participants around the world questions regarding advanced driver assistance systems (ADAS) features and automated/autonomous driving technology to understand consumer sentiment toward feature desirability, willingness to pay, and general interest in the respective technologies. Results showed respondents find Level 0 and Level 1 ADAS features currently on the market most desirable but are typically less willing to pay extra, al...
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    2022 HMI consumer analysis - Which features are worth the money? Consumers weigh in on HMI tech
    The 2022 IHS Markit HMI Consumer Survey asked more than 8,000 participants around the world questions regarding in-vehicle human-machine interface (HMI) and overall user experience to understand feature preferences, as well as their willingness to pay. Results showed wireless charging to be the most desired feature when considering their next vehicle but was most often found to be the feature respondents were willing to pay the lowest price point globally. In contrast, rear-seat entertainment wa...
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    2022 HMI consumer analysis - Speech or touch: how consumers prefer to interact with in-vehicle technology
    The 2022 IHS Markit HMI Consumer Survey asked more than 8,000 participants around the world questions regarding in-vehicle human-machine interface (HMI) and overall user experience to understand feature preferences, as well as their willingness to pay. Results showed touch screen and speech recognition to have grown in both awareness and usage globally. While consumers are interested in driver monitoring system features and virtual personal assistants (VPAs), they believe they should come standa...
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    2022 HMI consumer analysis - Digitizing the cockpit: consumer sentiment towards displays and other outputs
    The 2022 IHS Markit Human-Machine Interface (HMI) Consumer Survey asked more than 8,000 participants around the world questions regarding in-vehicle HMI and overall user experience to understand feature preferences, as well as their willingness to pay. Results showed the respondents prefer medium-sized displays in the range of 6–10 inches the most. Heads-up displays (HUDs) continue to maintain strong interest, particularly for windshield projection, although most respondents indicated the avai...
    Report
    Automotive Show Report - CES 2022
    CES 2022 was held in Las Vegas, Nevada, United States from January 5-7, with around 400,000 visitors, 744 exhibitors, and 936 speakers.
    Report
    Imagining the ‘Apple Car’
    While Apple is yet to confirm or deny exploring vehicle development under the codename Project Titan, also referred as Chromium, a vast array of automotive stakeholders and commentators have been inquisitive of what may materialize from the so-called ‘Apple Car.’ Due to the secrecy around Apple’s car venture, a lot remains unknown or unconfirmed about the project from the manufacturing location(s), potential partners, and projected volume. This research note ...
    Report
    2021 Connected car consumer analysis - Connected services that consumers are willing to pay for
    To understand consumer sentiment toward IHS Markit forecast technologies, the Connected Car research team conducts an annual consumer survey that serves as a quantitative input to the forecast. By asking vehicle owners of certain model years a series of questions to gauge activation decisions, subscription lengths and costs, feature desirability, and willingness to pay, IHS Markit analysts are able to develop Feature Desirability and Willingness to Pay indices that are then factored into the Con...
    Report
    2021 Connected car consumer analysis - Understanding the connected service funnel: consumer activation, subscription, and usage
    To understand consumer sentiment toward IHS Markit forecast technologies, the Connected Car research team conducts an annual consumer survey that serves as a quantitative input to the forecast. By asking vehicle owners of certain model years a series of questions to gauge activation decisions, subscription lengths and costs, feature desirability, and willingness to pay, IHS Markit analysts are able to develop Feature Desirability and Willingness to Pay indices that are then factored into the Con...
    Report
    2021 E-Mobility consumer analysis - When will the charging infrastructure be ready for consumers?
    To understand consumer sentiment toward IHS Markit forecast technologies, the E-Mobility research team conducts an annual consumer survey that serves as a quantitative input to the forecast. By asking hybrid/EV owners and intenders a series of questions to gauge buying decisions, charging time and method preferences, willingness to pay for charging, and brand influences, IHS Markit analysts are able to develop indices related to consumer confidence and willingness to pay that are then factored i...
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    Automotive Show Report - IAA Mobility
    IAA Mobility 2021 took place in Munich, Germany, from September 7-12.
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    2021 E-Mobility consumer analysis - consumer sentiments on EV ownership and intention
    To understand consumer sentiment toward IHS Markit forecast technologies, the E-Mobility and Consumer Insights research teams conduct an annual consumer survey that serves as a quantitative input to the forecast. By asking hybrid/EV owners and intenders a series of questions to gauge buying decisions, charging time and method preferences, willingness to pay for charging, and brand influences, IHS Markit analysts are able to develop indices related to consumer confidence and willingness to p...
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    2021 E-Mobility consumer analysis - Overcoming range anxiety: Consumers weigh in on acceptable EV charging time and range
    To understand consumer sentiment toward IHS Markit forecast technologies, the E-Mobility and Consumer Insights research teams conduct an annual consumer survey that serves as a quantitative input to the forecast. By asking hybrid/EV owners and intenders a series of questions to gauge buying decisions, charging time and method preferences, willingness to pay for charging, and brand influences, IHS Markit analysts are able to develop indices related to consumer confidence and willingness to p...
    Report
    2020 Autonomous driving consumer analysis
    The 2020 Autonomous Driving Consumer Studyasked more than 8,000+ participants around the world questions regarding ADAS features and automated/autonomous driving technology to understand consumer sentiment towards feature desirability, willingness to pay, and general interest in the respective technologies. Results showed respondents find Level 0 and Level 1 ADAS features currently on the market most desirable.  While the automated and autonomous driving value proposition of advanced safety...
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    2019 Automotive e-mobility consumer analysis
    Updated annually since 2013, the surveys take input from 8,000 vehicle owners intending to purchase a new vehicle within the next 36 months, across eight key automotive markets.
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    2019 Automotive user experience consumer analysis
    Updated annually since 2013, the surveys take input from 8,000 vehicle owners intending to purchase a new vehicle within the next 36 months, across eight key automotive markets.
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    2019 Automotive connected services and apps consumer analysis
    Updated annually since 2013, the surveys take input from 8,000 vehicle owners intending to purchase a new vehicle within the next 36 months, across eight key automotive markets.
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    2018 Automotive connected services and apps consumer analysis
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    Consumers and the car of the future - IHS Markit Fall Conference - Presentation
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    2018 Automotive user experience consumer analysis
    IHS Markit Consumer Survey reports and companion databases indicate that innovative technologies, new services, and increased connectivity are key deciding factors when considering a new vehicle purchase. The surveys take input from more than 5,000 vehicle owners intending to purchase a new vehicle within the next 36 months, across five key automotive markets—the United States, Japan (new), China, Germany, and the United Kingdom.
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    2018 Automotive premium audio consumer analysis
    IHS Markit Consumer Survey reports and companion databases indicate that innovative technologies, new services, and increased connectivity are key deciding factors when considering a new vehicle purchase. The surveys take input from more than 5,000 vehicle owners intending to purchase a new vehicle within the next 36 months, across five key automotive markets—the United States, Japan (new), China, Germany, and the United Kingdom.
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    2017 Autonomous driving and urban mobility consumer analysis
    Click below to download the Autonomous Driving and Urban Mobility Consumer Analysis Download
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    2017 Automotive connected services and apps consumer analysis
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    2017 Automotive premium audio consumer analysis
    The Automotive Premium Audio Consumer Analysis is a consumer survey that sheds light on consumers’ attitudes toward infotainment features, autonomous cars and urban mobility, ADAS features, HMI, telematics, remote vehicle services, apps, and audio sources in the United States, Canada, the United Kingdom, Germany, and China.
    Report
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