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    2022 ADAS & Autonomous Driving consumer analysis - When will consumers trust autonomous vehicles?
    The 2022 Autonomous Driving Consumer Survey asked nearly 8,000 participants around the world questions regarding advanced driver-assistance system (ADAS) features and automated/autonomous driving technology to understand consumer sentiment toward feature desirability, willingness to pay, and general interest in the respective technologies. Results showed respondents find Level 2 and Level 2+ automated features currently on the market most desirable but are most willing to pay extra for the highe...
    2022 ADAS & Autonomous Driving consumer analysis - What ADAS features drive consumer spending?
    The 2022 Autonomous Driving Consumer Survey asked nearly 8,000 participants around the world questions regarding advanced driver assistance systems (ADAS) features and automated/autonomous driving technology to understand consumer sentiment toward feature desirability, willingness to pay, and general interest in the respective technologies. Results showed respondents find Level 0 and Level 1 ADAS features currently on the market most desirable but are typically less willing to pay extra, al...
    2022 HMI consumer analysis - Which features are worth the money? Consumers weigh in on HMI tech
    The 2022 IHS Markit HMI Consumer Survey asked more than 8,000 participants around the world questions regarding in-vehicle human-machine interface (HMI) and overall user experience to understand feature preferences, as well as their willingness to pay. Results showed wireless charging to be the most desired feature when considering their next vehicle but was most often found to be the feature respondents were willing to pay the lowest price point globally. In contrast, rear-seat entertainment wa...
    2022 HMI consumer analysis - Speech or touch: how consumers prefer to interact with in-vehicle technology
    The 2022 IHS Markit HMI Consumer Survey asked more than 8,000 participants around the world questions regarding in-vehicle human-machine interface (HMI) and overall user experience to understand feature preferences, as well as their willingness to pay. Results showed touch screen and speech recognition to have grown in both awareness and usage globally. While consumers are interested in driver monitoring system features and virtual personal assistants (VPAs), they believe they should come standa...
    2022 HMI consumer analysis - Digitizing the cockpit: consumer sentiment towards displays and other outputs
    The 2022 IHS Markit Human-Machine Interface (HMI) Consumer Survey asked more than 8,000 participants around the world questions regarding in-vehicle HMI and overall user experience to understand feature preferences, as well as their willingness to pay. Results showed the respondents prefer medium-sized displays in the range of 6–10 inches the most. Heads-up displays (HUDs) continue to maintain strong interest, particularly for windshield projection, although most respondents indicated the avai...
    Automotive Show Report - CES 2022
    CES 2022 was held in Las Vegas, Nevada, United States from January 5-7, with around 400,000 visitors, 744 exhibitors, and 936 speakers.
    Imagining the ‘Apple Car’
    While Apple is yet to confirm or deny exploring vehicle development under the codename Project Titan, also referred as Chromium, a vast array of automotive stakeholders and commentators have been inquisitive of what may materialize from the so-called ‘Apple Car.’ Due to the secrecy around Apple’s car venture, a lot remains unknown or unconfirmed about the project from the manufacturing location(s), potential partners, and projected volume. This research note ...
    2021 Connected car consumer analysis - Connected services that consumers are willing to pay for
    To understand consumer sentiment toward IHS Markit forecast technologies, the Connected Car research team conducts an annual consumer survey that serves as a quantitative input to the forecast. By asking vehicle owners of certain model years a series of questions to gauge activation decisions, subscription lengths and costs, feature desirability, and willingness to pay, IHS Markit analysts are able to develop Feature Desirability and Willingness to Pay indices that are then factored into the Con...
    2021 Connected car consumer analysis - Understanding the connected service funnel: consumer activation, subscription, and usage
    To understand consumer sentiment toward IHS Markit forecast technologies, the Connected Car research team conducts an annual consumer survey that serves as a quantitative input to the forecast. By asking vehicle owners of certain model years a series of questions to gauge activation decisions, subscription lengths and costs, feature desirability, and willingness to pay, IHS Markit analysts are able to develop Feature Desirability and Willingness to Pay indices that are then factored into the Con...
    2021 E-Mobility consumer analysis - When will the charging infrastructure be ready for consumers?
    To understand consumer sentiment toward IHS Markit forecast technologies, the E-Mobility research team conducts an annual consumer survey that serves as a quantitative input to the forecast. By asking hybrid/EV owners and intenders a series of questions to gauge buying decisions, charging time and method preferences, willingness to pay for charging, and brand influences, IHS Markit analysts are able to develop indices related to consumer confidence and willingness to pay that are then factored i...
    Automotive Show Report - IAA Mobility
    IAA Mobility 2021 took place in Munich, Germany, from September 7-12.
    2021 E-Mobility consumer analysis - consumer sentiments on EV ownership and intention
    To understand consumer sentiment toward IHS Markit forecast technologies, the E-Mobility and Consumer Insights research teams conduct an annual consumer survey that serves as a quantitative input to the forecast. By asking hybrid/EV owners and intenders a series of questions to gauge buying decisions, charging time and method preferences, willingness to pay for charging, and brand influences, IHS Markit analysts are able to develop indices related to consumer confidence and willingness to p...
    2021 E-Mobility consumer analysis - Overcoming range anxiety: Consumers weigh in on acceptable EV charging time and range
    To understand consumer sentiment toward IHS Markit forecast technologies, the E-Mobility and Consumer Insights research teams conduct an annual consumer survey that serves as a quantitative input to the forecast. By asking hybrid/EV owners and intenders a series of questions to gauge buying decisions, charging time and method preferences, willingness to pay for charging, and brand influences, IHS Markit analysts are able to develop indices related to consumer confidence and willingness to p...
    2020 Autonomous driving consumer analysis
    The 2020 Autonomous Driving Consumer Studyasked more than 8,000+ participants around the world questions regarding ADAS features and automated/autonomous driving technology to understand consumer sentiment towards feature desirability, willingness to pay, and general interest in the respective technologies. Results showed respondents find Level 0 and Level 1 ADAS features currently on the market most desirable.  While the automated and autonomous driving value proposition of advanced safety...
    2019 Automotive e-mobility consumer analysis
    Updated annually since 2013, the surveys take input from 8,000 vehicle owners intending to purchase a new vehicle within the next 36 months, across eight key automotive markets.
    2019 Automotive user experience consumer analysis
    Updated annually since 2013, the surveys take input from 8,000 vehicle owners intending to purchase a new vehicle within the next 36 months, across eight key automotive markets.
    2019 Automotive connected services and apps consumer analysis
    Updated annually since 2013, the surveys take input from 8,000 vehicle owners intending to purchase a new vehicle within the next 36 months, across eight key automotive markets.
    2018 Automotive user experience consumer analysis
    IHS Markit Consumer Survey reports and companion databases indicate that innovative technologies, new services, and increased connectivity are key deciding factors when considering a new vehicle purchase. The surveys take input from more than 5,000 vehicle owners intending to purchase a new vehicle within the next 36 months, across five key automotive markets—the United States, Japan (new), China, Germany, and the United Kingdom.
    2018 Automotive premium audio consumer analysis
    IHS Markit Consumer Survey reports and companion databases indicate that innovative technologies, new services, and increased connectivity are key deciding factors when considering a new vehicle purchase. The surveys take input from more than 5,000 vehicle owners intending to purchase a new vehicle within the next 36 months, across five key automotive markets—the United States, Japan (new), China, Germany, and the United Kingdom.
    2017 Autonomous driving and urban mobility consumer analysis
    Click below to download the Autonomous Driving and Urban Mobility Consumer Analysis Download
    2017 Automotive premium audio consumer analysis
    The Automotive Premium Audio Consumer Analysis is a consumer survey that sheds light on consumers’ attitudes toward infotainment features, autonomous cars and urban mobility, ADAS features, HMI, telematics, remote vehicle services, apps, and audio sources in the United States, Canada, the United Kingdom, Germany, and China.
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