The sentiment surrounding automotive technology at CES 2025 earlier this month was a mix of excitement and caution. Innovations in artificial intelligence (AI), electrification and vehicle autonomy stole the limelight, reimagining mobility and highlighting advancements in both user experience and operational efficiency. Scalable and modular AI, machine learning (ML) and extended reality (XR) applications are being increasingly harnessed to enrich the in-car experience, from content personalizati...

The 2024 Human-Machine Interface (HMI) Consumer Survey asked nearly 8,000 participants around the world questions regarding: in-vehicle HMI and overall user experience, to understand feature preferences, as well as their willingness to pay. The desirability of in-vehicle features closely aligns with their actual experience. Results showed that touchscreens are the most experienced and desired features, likely due to their increasing popularity. Rearview camera display mirror emerged as the seco...

The 2024 Human-Machine Interface (HMI) Consumer Survey asked nearly 8,000 participants around the world questions regarding: in-vehicle HMI and overall user experience, feature preferences, willingness to pay for these features. Survey results showed that most respondents believed that a central touchscreen should be offered as standard. Like last year, a large central stack display paired with an instrument cluster display was the least preferred interior design. However, the instrument cluste...

The 2024 Human-Machine Interface (HMI) Consumer Survey asked nearly 8,000 participants around the world questions regarding: in-vehicle HMI and overall user experience, to understand feature preferences, as well as their willingness to pay. Results showed that most respondents believe that touchscreens enhance the driving experience, with nearly 50% of global respondents expressing a preference for a combination of touchscreens with buttons or knobs. When it comes to smartphone integration, res...

The 2024 S&P Global Electrification Consumer Survey asked nearly 8,000 global participants questions regarding electric vehicles and hybrid vehicles to understand consumer sentiment around: EV/hybrid buying decisions, charging preferences and willingness to pay, general interest in the respective technologies For the fourth consecutive year, results reflect that consumers are willing to wait 30 minutes to an hour for a charging session and accept a minimum vehicle range that is less than that o...

The 2024 S&P Global Electrification Consumer Survey asked nearly 8,000 global participants questions regarding electric vehicles and hybrid vehicles to understand consumer sentiment around: EV/hybrid buying decisions, Charging preferences and willingness to pay, as well as general interest in the respective technologies. Results showed some consistency with 2023 results, as despite the installation of an increasing number of chargers, consumers still perceive the charging infrastructure as insu...

The 2024 S&P Global Electrification Consumer Survey asked nearly 8,000 global participants questions regarding electric vehicles and hybrid vehicles to understand consumer sentiment around: EV/hybrid buying decisions, charging preferences and willingness to pay, general interest in the respective technologies The 2024 results showed that the openness to purchasing an EV has decreased slightly compared with the previous year. However, openness to purchasing a hybrid vehicle increased significant...

The 2024 S&P Connected Car Consumer Survey asked nearly 8,000 global participants questions regarding connected-vehicle services to understand consumer sentiment toward: connected features and paid functional updates, feature preferences willingness to pay for these services and features Results showed that respondents were most satisfied with connected services related to navigation, infotainment and personalization while safety and security had the lowest ratings Consumers were least will...

The 2024 S&P Connected Car Consumer Survey asked nearly 8,000 global participants questions regarding connected-vehicle services to understand consumer sentiment toward: Connected features and paid functional updates, feature preferences, willingness to pay for these services and features. Results showed that respondents most commonly subscribed to safety and security-related connected features and services over maintenance and navigation. A third of all respondents globally wished to subsc...

The 2024 S&P Global Autonomous Driving Consumer Survey asked nearly 8,000 global participants questions regarding advanced driver assistance system (ADAS) features and automated driving technologies, to understand: consumers’ sentiments toward feature desirability, their willingness to pay; and their general interest in these technologies. Results showed respondents found Level 2 and 3 automated features currently on the market most desirable, but are typically less willing to pay extra, a...

This report examines the evolution of advanced driver assistance system (ADAS) technologies and their impact on the automotive industry, broken down into 11 vehicle domains for better understanding.

The 2024 S&P Global Autonomous Driving Consumer Survey asked nearly 8,000 global participants questions regarding advanced driver assistance systems (ADAS) features and autonomous driving technology to understand: consumers’ sentiments toward feature desirability, their willingness to pay, and their general interest in these technologies. Results showed some consistency from 2023 with respondents finding Level 0 and Level 1 ADAS features on the market most desirable, but are typically less...

More than 135,000 visitors travelled to Las Vegas for CES 2024, including S&P Global Mobility analysts who have detailed all the key themes and showcases in this report.

The 2023 E-Mobility Consumer Survey asked nearly 8,000 participants worldwide questions regarding electric and hybrid vehicles to understand consumer sentiment around EV/hybrid buying decisions, charging preferences, willingness to pay and general interest in the respective technologies. Results showed for the third year in a row that consumers were willing to wait 30 minutes to an hour for a charging session and accept a minimum vehicle range that was less than that of internal combustion vehic...

The 2023 E-Mobility Consumer Survey asked nearly 8,000 participants worldwide questions regarding electric and hybrid vehicles to understand consumer sentiment around EV/hybrid buying decisions, charging preferences and willingness to pay, and general interest in the respective technologies. Despite the installation of an increasing number of chargers, consumers still perceive the charging infrastructure as insufficient for their needs. This perception arises because the adoption rate of PEV veh...

The 2023 E-Mobility Consumer Survey asked nearly 8,000 participants worldwide questions regarding electric vehicles (EVs) and hybrid vehicles to understand consumer sentiment around EV/hybrid buying decisions, charging preferences and willingness to pay, as well as general interest in the respective technologies. Openness to purchasing a hybrid vehicle or an EV has decreased slightly compared with the previous year, particularly for EVs. Tesla remains the most associated brand with EVs. High veh...

The 2023 Human-Machine Interface (HMI) Consumer Survey asked nearly 8,000 participants around the world questions regarding in-vehicle HMI and overall user experience to understand feature preferences, as well as their willingness to pay. Results showed that touchscreens are the most experienced and desired features, likely due to their increasing popularity. The desirability of in-vehicle features closely aligns with their actual experience. However, the wireless charger and side camera mirror ...

The 2023 Human-Machine Interface (HMI) Consumer Survey asked nearly 8,000 participants around the world questions regarding in-vehicle HMI and overall user experience to understand feature preferences, as well as their willingness to pay. Results showed that, like last year, the multi-display module remained the most preferable interior design among respondents. There was an increase compared with the previous year in respondents who have experienced a head-up display, and 65% of global responde...

The 2023 Human-Machine Interface (HMI) Consumer Survey asked nearly 8,000 participants around the world questions regarding in-vehicle HMI and overall user experience to understand feature preferences, as well as their willingness to pay. Results showed that most respondents believe that touchscreens enhance the driving experience, with 86% of global respondents expressing a preference for a combination of touchscreens with buttons or knobs. When it comes to smartphone integration, respondents p...

The 2023 Connected Car Consumer Survey asked almost 8,000 participants around the world questions regarding vehicle connected services to understand consumer sentiment toward connected features and paid functional updates, feature preferences, as well as their willingness to pay. Results showed respondents were most satisfied with connected services related to navigation, infotainment and personalization while safety and security had the lowest. Consumers were least willing to pay for infotainme...

The 2023 Connected Car Consumer Survey asked almost 8,000 participants around the world questions regarding vehicle connected services to understand consumer sentiment toward connected features and paid functional updates, feature preferences, as well as their willingness to pay. Results showed respondents most commonly subscribed to safety and security-related connected features and services over maintenance and navigation. More than half had purchased paid functional updates, typically in safe...

This year marked the 20th anniversary show for Auto Shanghai. It was held on April 18-27, 2023 at the National Exhibition and Convention Center Shanghai. More than 1,400 vehicles were showcased including 300 new models. The Show was also the platform for around 100 global vehicle debuts and attracted 906,000 visitors.

The 2023 Autonomous Driving Consumer Survey asked nearly 8,000 participants around the world questions regarding advanced driver assistance system (ADAS) features and automated or autonomous driving technology to understand consumer sentiment toward feature desirability, willingness to pay and general interest in the respective technologies. Results showed some consistency from 2022 with respondents finding Level 0 and Level 1 ADAS features currently on the market most desirable, but are typical...

The 2023 Autonomous Driving Consumer Survey asked nearly 8,000 participants around the world questions regarding advanced driver assistance systems (ADAS features and automated/autonomous driving technology to understand consumer sentiment toward feature desirability, willingness to pay, and general interest in the respective technologies. Results showed respondents find Level 2 automated features currently on the market most desirable but are most willing to pay extra for the highest level of s...

The 2022 IHS Markit E-Mobility Consumer Survey asked nearly 8,000 participants around the world questions regarding electric and hybrid vehicles to understand consumer sentiment around electric/hybrid buying decisions, charging preferences, willingness to pay, and general interest in the respective technologies. Results showed most respondents believed that the existing charging infrastructure was insufficient for their charging needs, and the prospect of workplace charging was less impactful on...

The 2022 IHS Markit E-Mobility Consumer Survey asked nearly 8,000 participants around the world questions regarding electric and hybrid vehicles to understand consumer sentiment around electric/hybrid buying decisions, charging preferences and willingness to pay, and general interest in the respective technologies. Results showed respondents were willing to accept a minimum vehicle range for electric vehicles (EVs) that was less than standard internal combustion engine (ICE) vehicles. Globally, ...

The 2022 IHS Markit E-Mobility Consumer Survey asked nearly 8,000 participants worldwide questions regarding electric and hybrid vehicles to understand consumer sentiment around electric/hybrid buying decisions, charging preferences, and willingness to pay, and general interest in the respective technologies. Results showed a decrease in openness to purchasing an electric or hybrid vehicle among intenders. Results showed respondents found pricing and charging availability as key barriers to purc...

The 2022 IHS Markit Connected Car Consumer Survey asked almost 8,000 participants around the world questions regarding vehicle connected services to understand consumer sentiment toward connected features and paid functional updates, feature preferences, as well as their willingness to pay. Results showed respondents were most satisfied with connected services related to navigation and infotainment while safety and security had the lowest. Consumers were least willing to pay for infotainment ser...

The 2022 IHS Markit Connected Car Consumer Survey asked almost 8,000 participants around the world questions regarding vehicle connected services to understand consumer sentiment toward connected features and paid functional updates, feature preferences, as well as their willingness to pay. Results showed respondents most commonly subscribed to maintenance-related connected features and services. More than half had purchased paid functional updates, typically in safety or navigation features. Ov...

The 2022 Autonomous Driving Consumer Survey asked nearly 8,000 participants around the world questions regarding advanced driver-assistance system (ADAS) features and automated/autonomous driving technology to understand consumer sentiment toward feature desirability, willingness to pay, and general interest in the respective technologies. Results showed respondents find Level 2 and Level 2+ automated features currently on the market most desirable but are most willing to pay extra for the highe...

The 2022 Autonomous Driving Consumer Survey asked nearly 8,000 participants around the world questions regarding advanced driver assistance systems (ADAS) features and automated/autonomous driving technology to understand consumer sentiment toward feature desirability, willingness to pay, and general interest in the respective technologies. Results showed respondents find Level 0 and Level 1 ADAS features currently on the market most desirable but are typically less willing to pay extra, al...

The 2022 IHS Markit HMI Consumer Survey asked more than 8,000 participants around the world questions regarding in-vehicle human-machine interface (HMI) and overall user experience to understand feature preferences, as well as their willingness to pay. Results showed wireless charging to be the most desired feature when considering their next vehicle but was most often found to be the feature respondents were willing to pay the lowest price point globally. In contrast, rear-seat entertainment wa...

The 2022 IHS Markit HMI Consumer Survey asked more than 8,000 participants around the world questions regarding in-vehicle human-machine interface (HMI) and overall user experience to understand feature preferences, as well as their willingness to pay. Results showed touch screen and speech recognition to have grown in both awareness and usage globally. While consumers are interested in driver monitoring system features and virtual personal assistants (VPAs), they believe they should come standa...

The 2022 IHS Markit Human-Machine Interface (HMI) Consumer Survey asked more than 8,000 participants around the world questions regarding in-vehicle HMI and overall user experience to understand feature preferences, as well as their willingness to pay. Results showed the respondents prefer medium-sized displays in the range of 6–10 inches the most. Heads-up displays (HUDs) continue to maintain strong interest, particularly for windshield projection, although most respondents indicated the avai...

CES 2022 was held in Las Vegas, Nevada, United States from January 5-7, with around 400,000 visitors, 744 exhibitors, and 936 speakers.

While Apple is yet to confirm or deny exploring vehicle development under the codename Project Titan, also referred as Chromium, a vast array of automotive stakeholders and commentators have been inquisitive of what may materialize from the so-called ‘Apple Car.’ Due to the secrecy around Apple’s car venture, a lot remains unknown or unconfirmed about the project from the manufacturing location(s), potential partners, and projected volume. This research note ...

To understand consumer sentiment toward IHS Markit forecast technologies, the Connected Car research team conducts an annual consumer survey that serves as a quantitative input to the forecast. By asking vehicle owners of certain model years a series of questions to gauge activation decisions, subscription lengths and costs, feature desirability, and willingness to pay, IHS Markit analysts are able to develop Feature Desirability and Willingness to Pay indices that are then factored into the Con...

To understand consumer sentiment toward IHS Markit forecast technologies, the Connected Car research team conducts an annual consumer survey that serves as a quantitative input to the forecast. By asking vehicle owners of certain model years a series of questions to gauge activation decisions, subscription lengths and costs, feature desirability, and willingness to pay, IHS Markit analysts are able to develop Feature Desirability and Willingness to Pay indices that are then factored into the Con...

To understand consumer sentiment toward IHS Markit forecast technologies, the E-Mobility research team conducts an annual consumer survey that serves as a quantitative input to the forecast. By asking hybrid/EV owners and intenders a series of questions to gauge buying decisions, charging time and method preferences, willingness to pay for charging, and brand influences, IHS Markit analysts are able to develop indices related to consumer confidence and willingness to pay that are then factored i...

IAA Mobility 2021 took place in Munich, Germany, from September 7-12.

To understand consumer sentiment toward IHS Markit forecast technologies, the E-Mobility and Consumer Insights research teams conduct an annual consumer survey that serves as a quantitative input to the forecast. By asking hybrid/EV owners and intenders a series of questions to gauge buying decisions, charging time and method preferences, willingness to pay for charging, and brand influences, IHS Markit analysts are able to develop indices related to consumer confidence and willingness to p...

To understand consumer sentiment toward IHS Markit forecast technologies, the E-Mobility and Consumer Insights research teams conduct an annual consumer survey that serves as a quantitative input to the forecast. By asking hybrid/EV owners and intenders a series of questions to gauge buying decisions, charging time and method preferences, willingness to pay for charging, and brand influences, IHS Markit analysts are able to develop indices related to consumer confidence and willingness to p...

The 2020 Autonomous Driving Consumer Studyasked more than 8,000+ participants around the world questions regarding ADAS features and automated/autonomous driving technology to understand consumer sentiment towards feature desirability, willingness to pay, and general interest in the respective technologies. Results showed respondents find Level 0 and Level 1 ADAS features currently on the market most desirable.  While the automated and autonomous driving value proposition of advanced safety...

Updated annually since 2013, the surveys take input from 8,000 vehicle owners intending to purchase a new vehicle within the next 36 months, across eight key automotive markets.

Updated annually since 2013, the surveys take input from 8,000 vehicle owners intending to purchase a new vehicle within the next 36 months, across eight key automotive markets.

Updated annually since 2013, the surveys take input from 8,000 vehicle owners intending to purchase a new vehicle within the next 36 months, across eight key automotive markets.

IHS Markit Consumer Survey reports and companion databases indicate that innovative technologies, new services, and increased connectivity are key deciding factors when considering a new vehicle purchase. The surveys take input from more than 5,000 vehicle owners intending to purchase a new vehicle within the next 36 months, across five key automotive markets—the United States, Japan (new), China, Germany, and the United Kingdom.

IHS Markit Consumer Survey reports and companion databases indicate that innovative technologies, new services, and increased connectivity are key deciding factors when considering a new vehicle purchase. The surveys take input from more than 5,000 vehicle owners intending to purchase a new vehicle within the next 36 months, across five key automotive markets—the United States, Japan (new), China, Germany, and the United Kingdom.

Click below to download the Autonomous Driving and Urban Mobility Consumer Analysis Download

The Automotive Premium Audio Consumer Analysis is a consumer survey that sheds light on consumers’ attitudes toward infotainment features, autonomous cars and urban mobility, ADAS features, HMI, telematics, remote vehicle services, apps, and audio sources in the United States, Canada, the United Kingdom, Germany, and China.