Yanina Mills

Yanina Mills

Technical Research Analyst

Yanina is responsible for the management and execution of automotive consumer insight studies for AutoTechInsight. In this role, she has delivered insightful analysis of consumer trends in automotive components and technology as well as provided project management support for custom consumer research for internal and external stakeholders.

She has over 10 years of experience specializing in market and competitive intelligence as well as quantitative and qualitative consumer research for Tier 1 automotive suppliers ranging from electronics to automotive paint. Projects included experiential research, advanced product clinics, and focus groups on various automotive topics like car sharing, autonomous driving, and connected services.

Yanina holds a Bachelor of Administration and an MBA degree both from the University of Michigan - Dearborn with a focus in International Business and Marketing.

Recent research by this expert: